Every businessman who wants to market to China heard about Baidu. Baidu is a leading Chinese web service company which is situated in Beijing, Haitian district. It is established by Robin Li and Eric Xu in the year 2000. Both of them are Chinese and they have studied and work overseas before they come back to China. Presently this is one among the largest Internet companies all over the world. Baidu is offering various services and a Chinese search engine for the websites images and audio files. Baidu offers around 57 search community services and a keyword based form for discussion for the people.
Growth of Baidu
In 2003 Baidu has launched search engines for pictures and news by adopting a Unique Identification Technology. As of 2006 this company has provided index for around 740 million web pages 10 million multimedia files and 80 million images. The company Baidu offers multimedia contents such as movies and MP3 music. In fact this is the first company in China to offer mobile search which is based on personal digital assistant and wireless application protocol. Baidu Baike is an online platform like Wikipedia but only the registered users are able to edit the articles according to Chinese laws.
Baidu music is a music service which is being offered by this company and it has around 150 million users every month. The company has announced many plans to get associated with Taihe entertainment group in order to support the service which is competing with the Apple services that are going to be available in China. The company is trying to promote their service as well as products to be preferred by the people in China. Since the company is having a good reputation and market in the country, it tries to maintain it by offering many other services to the people as they expect.
Usage of Artificial Intelligence and machine learning
- Similar to Google the major service of Baidu is also search. Why do have mentioned that around 75% of the company search traffic is in its Homeland. It has implemented machine learning algorithms for image and voice recognition meanwhile it uses natural language processing for smart and personalized results.
- Baidu also offers its Technology for the third party companies which are eager to get benefit out of artificial intelligence. Most of the software and processing systems of by do for being open source and it provides the access to the technology on "as a service" basis.
- Recently the company has taken initiative in the integration of its innovation in augmented reality with the machine learning (which means there is a leeway for Baidu SEO). The company is concentrating more on advertising and marketing campaigns for the customers.
- As it is mentioned already the companies very eager to make use of augmented reality for various purposes and presently the company utilizes the augmented reality facility foreign storing the historic monuments and the structures of ancient cities in Beijing. Likewise the company is concentrating on various things in order to download the business all over the world and make by do as a leading web service providing company.